Is Higher Tuition What the Public Wants? And Who Cares?
In a blog over at the Washington Post today, Daniel de Vise raises an interesting question: Does the public want lower (or higher) tuition? He engages with this issue mainly in the context of private institutions, discussing anecdotal evidence from a recent meeting with college presidents. In a nutshell, here are the highlights of his findings: 1. There is some evidence that the public wants a deep discount on a more expensive product. In other words, families are happier when they get a lot of merit-based financial aid at a high-priced college. Some colleges have found that when they cut tuition, applications drop too, and families complain they aren't getting much aid. 2. There is also some evidence that the public embraces -- even demands-- lower tuition, even thought it means getting less aid. At Sewanee, The University of South, which de Vise highlights, cut its (very high) tuition by 10% and focused efforts on need-based aid, resulting in an increase in applications. de Vis...